Head of Sales

Snigel is an award-winning advertising technology company that helps websites maximize their ad revenue. Founded in 2012 by two former Google executives, Snigel was one of three Irish companies to make the Financial Times top 1,000 fastest-growing European companies index in 2021. Snigel also ranked highly in Deloitte Ireland’s Fast 50 index in both 2020 and 2021.

Our headquarters are in Dublin and we have remote teams spread across Austria, Portugal, Ukraine, Poland, and the UK. We’re a friendly bunch with a flat team structure. The company experienced unprecedented growth in 2021 and as a result, we are looking to expand our team with this key position.

We are looking for a Business Development and Sales Lead to join our team and help fuel our next stage of growth. Snigel is looking for an experienced candidate ideally with knowledge of the publishing, ad tech or SAAS space who can create strong relationships with independent publishers all over the world. This role relies heavily on excellent written communication skills and generating leads from cold emails.

Role and Responsibilities

Work with the CEO and COO to improve and implement sales strategies
Improve Snigel’s overall sales processes
Manage, mentor and support junior sales team members
Work with the marketing team to improve inbound and outbound lead gen channels
Analyze and develop a list of fast-growing websites that will benefit from Snigel’s technology and services
Develop highly tailored sales pitches outlining how our solutions can help grow publisher revenue
Utilise different sales channels and platforms (Linkedin/Twitter/Reddit) to develop interest and arrange sales calls
Systematically follow up with key decision-makers via phone, email and other channels
Book demos and meetings with qualified prospects, craft messaging and talking points, create outreach videos and presentations

How can we set you up for success? Snigel has:

A fully developed inbound lead generation system through content marketing
A fully developed automated email marketing system that consistently generates high-quality leads
Market research tools to enable your team to find the right prospects
A smart, motivated team of salespeople
A flat structure where new ideas are encouraged

Do you bring the following?

Strong communication skills with the ability to customise tailored proposals for individual publishers
Passion and the ability to inspire and convince people to work with Snigel
A genuine interest in the publisher/adtech space and a desire to help the customer became more successful
3 – 5 years experience ideally within web publishing, ad tech or SAAS with a strong track record of achievement
Ability to develop different sales strategies and channels to close deals
Excellent communication skills: written, verbal, and visual. You can write quickly and concisely and are creative in ensuring you get your point across. You have a strong consultative selling approach including the ability to listen to and absorb customer questions and problems
An understanding of Ad Serving (DFP), CPM advertising and general monetization trends is a huge benefit but not essential
A third level qualification from a reputable university (if not, strong experience that deems this irrelevant) is an advantage, but not required
The ability to speak foreign languages is an advantage

Would our benefits be appealing to you?

The chance to come in on the ground floor of a fast-growing owner led Google partner agency
Challenging and international business development activities in a fast-moving industry
Competitive salary, with a strong base and commission
An entrepreneurial and innovative company culture where you can be yourself and make a real difference
Flexible working hours and remote working opportunities

How to apply:

Please send the following to ben at snigel.com
Send us three reasons why we should hire you as a candidate
Include the term ‘FLOC‘ in the email subject line
Attach CV/Resume