In order to increase ad revenue, the most important things to consider are: Customizing your ad setup to fit the exact needs of your website and users Choosing ad tech that can support these customizations with advanced ad layouts In this guide, we discuss 11 tips to help you achieve both of these goals. Along […]

Although programmatic advertising has revolutionized the advertising technology industry, there are still some misunderstandings about how it works. This is the definitive guide to what programmatic advertising is, how it works, and how it will continue to evolve in the future. What is Programmatic Advertising? Programmatic advertising is the process of buying and selling advertising […]

Bid shading is currently a hot topic in the world of programmatic advertising, and with good reason. It offers advertisers an algorithm-based way of saving money in first-price auctions. And when done correctly, the cost savings can be considerable. But what is bid shading, exactly? How does it work? And how does the bid shading […]

Revenue experts estimate that mobile apps will generate a revenue of $935.2 billion by 2023. And, even though a recent study found that mobile users spent 88% of their time on apps, only 10% of app publishers monetize their traffic with advertising. What does that tell us? Apps have tremendous revenue potential. But how does […]

Are you looking to find a trustworthy Google Adx partner to help increase your ad revenue? It can be difficult to sift through the wide range of companies and the solutions they offer. In this post, we’ll cover: What to look for in a Google AdX partner or header bidding company How to find the […]

When it comes to the question of Google Ad Manager vs AdSense, it turns out that while both are powerful ad platforms that offer a high revenue potential, they differ in the manner they approach and manage ads. Google AdSense, for starters, is essentially an ad network that gives publishers a simple and easy way […]

The triple danger of new privacy legislation, the elimination of third-party cookies, and the development of tracking protection are forcing publishers to reconsider their data collection strategies. First party data collection can be the most straightforward strategy publishers can employ to keep up with the changes. What role will ad targeting play on the privacy-first […]

AMP ads, which are otherwise known as AMPHTML ads, are specialized mobile-optimized ads that fuse Accelerated Mobile Pages with HTML (Hypertext Markup Language) to dynamically deliver ad creatives that are lighter, faster, and more secure. You can trace their roots to Google’s Accelerated Mobile Pages (AMP) project, which rolled out in 2015 to give mobile […]

PPID stands for publisher-provided identifier. They are encrypted alphanumeric distinguishers that publishers or website owners allocate to users in order to identify the user. Publishers typically assign a PPID to a single logged-in user or a single identified user. The actual PPID value is unique and set by the publisher. While PPIDs have been around […]