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About the Author
Ben is Snigel's Head of Publisher Success. He works on business development and marketing - spreading the word about how Snigel can help publishers supercharge their ad revenue.
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Let our team of experts assess how Snigel can increase your ad revenue.
We pride ourselves on creating meaningful relationships with our publishers, understanding their priorities and customizing our solutions to meet their unique needs.
What is Google SPM? Google SPM (Scaled Partner Management) lets publishers access Google Ad Exchange through a 3rd party advertising technology company or channel partner. By accessing Google Ad Exchange, publishers can connect with a larger pool of advertisers. This increases competition for the publisher’s ad inventory which in turn increases the publisher’s ad revenue. […]