Ben is Snigel's Head of Publisher Success. He works on business development and marketing - spreading the word about how Snigel can help publishers supercharge their ad revenue.
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What is Google SPM? Google SPM (Scaled Partner Management) lets publishers access Google Ad Exchange through a 3rd party advertising technology company or channel partner. By accessing Google Ad Exchange, publishers can connect with a larger pool of advertisers. This increases competition for the publisher’s ad inventory which in turn increases the publisher’s ad revenue. […]
