What is Google SPM?
Google SPM (Scaled Partner Management) lets publishers access Google Ad Exchange through a 3rd party advertising technology company or channel partner. By accessing Google Ad Exchange, publishers can connect with a larger pool of advertisers. This increases competition for the publisher’s ad inventory which in turn increases the publisher’s ad revenue.
SPM will be deprecated starting July 2021 and replaced by Multiple Customer Management (MCM).
Ben is Snigel's Head of Publisher Success. He works on business development and marketing - spreading the word about how Snigel can help publishers supercharge their ad revenue.
